XYZ and Alphas: Why all generations matter in marketing
There are 5+ generations in the workforce. That’s all kind of buying power and a whole lot of different communication tactics to sort through. What does this mean for your target audiences? Your communication strategies? Your Snapchat streaks? Your hiring and retention?
Before you get too far down the ‘bright and shiny’ new media road, let’s talk about how each generation is different, yet similar, and how you can account for their communication needs in your business development.
Takeaways:
- Who are they? Key traits and demographics of generations
- How do we reach them? Communication channels of preference
- How do we keep them engaged? From hiring to marketing – how to we build a successful mix of communication strategies for all?
XYZ and Alphas: Why all generations matter in marketing
Date
October 16, 2024
Time
1:00 pm - 2:00 pm
Location
WebinarPresented by
Melissa Harrison (SCORE Twin Cities)
Cost
Show all resources
Get connected to professional resources, tools, and guidance from business experts.
Schedule a consultation
Meet one-on-one with a Business Navigator to assess your best next step.
Real businesses, real stories.
Exploring The Coven learning library
The Coven is best known as a coworking space for small businesses and entrepreneurs looking for office space, but the organization has also developed a massive library of on-demand learning resources to help entrepreneurs learn and grow.
Arranging the ABCs of business in CEO Now
When Pizza Karma founder and "chief pizza officer" Rajesh Selvaraj joined CEO Now, things were going well for the company. But Rajesh knew he and the leadership team had to work on consistency to meet their big goals.