Start with brand 1: Brand positioning

Start with Brand (Win at Marketing)

Marketing is a heavy investment. With all its complexities, it's tempting to "throw stuff at the wall" to see what sticks. But when you have limited resources, this approach can be costly and detrimental. 

Start with Brand is a three-part series designed to help small business owners stop gambling with their time, money, and success. Brand Strategist, Kesha Lien, will lead you through creating a brand blueprint – a strategy-driven approach to eliminating guesswork, making smart decisions, and gaining marketing confidence.  

Learn how to define your unique selling proposition, communicate with you r audience, and make sure all of your marketing efforts align with your true north. 

• Brand Positioning (July 18): Tackle the behind-the-scenes work that determines your competitive edge.
• Messaging & Identity (August 22): Move beyond features and benefits to connect with your audience in meaningful ways. 
• Design Basics (October 10): Create visual content that communicates your story and amplifies your purpose.