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Marketing metrics for small business owners

What is the best approach to monitor and review marketing metrics? We’ll highlight key metrics to use for ongoing business and marketing planning.

If you need a consistent system for tracking and reporting marketing results, this workshop is for you.


  • Tools to track metrics for: websites, email marketing, social media, video and digital ad campaigns
  • Key metrics to monitor monthly, quarterly, annually
  • How to utilize digital marketing metrics to inform new strategies
  • Sample report-out documents

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Marketing metrics for small business owners

Date + Time

June 11, 2024



Presented by

Melissa Harrison (SCORE Twin Cities)



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