Improving emails and e-news

Email remains one of the cornerstones of marketing plans and workplace communication. Yet, our inboxes are flooded, our emails go unanswered, and we delete more than we read. Is this just the way it is, or is there anything we can do to make email – both internal and external – more effective? Of course. From the subject line to the signature file, we’ll examine e-newsletters, email correspondence, and maybe even a spam message or two to look at what inspires action and what just falls flat.