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Field Guide, Inc.

Field Guide is an Elevate Hennepin business advisor offering Hennepin County businesses up to 25 hours of services at no cost, including:

Public Relations

  • Media relations and pitch development
  • Writing press releases/media alerts
  • Creating media kits
  • Navigating local media
  • Preparing interview talking points
  • Media training
  • Event planning
  • Award submissions
  • Crisis communications planning and support

Brand Development and Management

  • Brand strategy
  • Vision, mission, and values statements
  • Elevator pitches
  • Brand language and guidelines
  • Written branding assets
  • Brand positioning
  • Brainstorming sessions
  • Key messaging, including elevator pitches 
  • Working with outside vendors (photography, video, design)
  • Internal workflows supporting brand efforts

Communication and Marketing Strategy & Implementation

  • Communications audits
  • Developing marketing calendars
  • Social media strategy
  • Vetting marketing opportunities
  • Website consulting and copy review
  • Market research/competitive analysis
Founded in 2013, Field Guide provides creative, customized communications and public relations support for meaningful brands. We help businesses craft and amplify their unique stories, whether connecting with first customers or expanding to new audiences. Our services include crafting compelling brand narratives, refining key messaging, and developing strategic marketing plans designed to engage effectively across platforms and channels, ensuring a strong foundation for growth and connection.

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Meet one-on-one with Field Guide, Inc. to assess your best next step.

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Specialties

Advisors and consultants, African American or Black, Asian and Pacific Islander, Construction, Co-op businesses, Disadvantaged businesses, Immigrant, Indigenous / Native American, Latinx, LGBTQIA+, Marketing, Nonprofit sector, Restaurant sector, Social impact businesses, Veteran, Women

Specialization

Co-op businesses, Construction, Nonprofit sector, Restaurant sector, Social impact businesses, African American or Black, Asian and Pacific Islander, Disadvantaged businesses, Immigrant, Indigenous / Native American, Latinx, LGBTQIA+, Veteran, Women

Stage

Early growth businesses (1-9 employees), Second stage businesses (10+ employees), Startup businesses (0 employees)

Language

Speaks English, Speaks another language, Speaks Spanish

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