
Field Guide, Inc.
Field Guide offers up to 25 hours of advisory services at no cost to eligible Hennepin County contractors. Areas of expertise include:
Marketing
- DIY Advertising and advertising strategy
- Brand strategy
- Online and print public relations
- Digital marketing
- Website creation on pre-built platforms
- SEO
Public Relations
- Media relations and pitch development
- Writing press releases/media alerts
- Creating media kits
- Navigating local media
- Preparing interview talking points
- Media training
- Event planning
- Award submissions
- Elevator pitches
- Crisis communications
Brand Management
- Vision, mission, and values statements
- Brand language and guidelines
- Visual and written branding assets
- Brand positioning
- Brainstorming sessions
- Key messaging
- Working with outside vendors (photography, video, design)
- External communication channels
- Internal workflows supporting brand efforts
Communication and Marketing Strategy & Implementation
- Communications audits
- Developing marketing calendars
- Designing newsletters, print, and digital assets
- Social media strategy
- Digital marketing recommendations
- Media pitch or campaign themes
- Vetting marketing opportunities
- Website consulting and copy review
- Market research/competitive analysis
- Impact reporting
- Analytics understanding
Schedule a consultation
Meet one-on-one with Field Guide, Inc. to assess your best next step.

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