Dendros Group, LLC

Dendros Group is an Elevate Hennepin business advisor offering Hennepin County businesses up to 25 hours of services at no cost, including:  

Idea stage

• Coaching to refine the business idea
• Define the problem the product/service solves for
• Guidance through completing a business lean canvas
• Formulation of mission, vision, and unique value proposition
• Identify product(s)/service(s) offered
• Assistance understanding the market and industry
• Define target customers or creating a customer avatar
• Support client in testing and validating business concepts, size markets, and take initial steps
• Equip client to evaluate the viability of their business idea
• Assist clients with entity formation, seeking legal and accounting advisor input as needed
• Refer to other advisors as appropriate
• Creation of a tailored roadmap for early-stage business planning, including key milestones for product or service development

Business Strategy

• Business and strategic planning
• Mission, vision, and goal setting
• Industry and market analysis, including customer segments
• Unique value proposition and competitive positioning
• Strengths, risks, and opportunity assessment
• Action planning and prioritization
• Financial modeling, projections, and profitability planning

Marketing

• Clarifying target customers (primary and secondary)
• Defining a unique value proposition and what makes a business stand out
• Identifying the problem or need a product or service solves
• Translating business goals into clear marketing priorities
• Identifying realistic marketing channels to utilize with consistency
• Aligning marketing choices with values, voice, and customer experience

The Dendros Group helps small businesses build capacity and navigate growth with tailored strategies that address mission-driven leadership, operations, and planning. Our team of experienced facilitators and consultants work alongside you to create sustainable solutions, increase engagement, and solve complex business challenges. Dendros focuses on empowering organizations to thrive by building strong foundations that are grounded in values, sound business practices, and inclusive leadership.