Writing for the web

When you go to a company or organization website, you aren’t seeking the same things you might from a great book, but that doesn’t mean there isn’t an art to writing for the web. Website writing needs to be organized and presented for the medium it serves. The scanning eye and clicking finger dominate this landscape, and effective organizational website writing knows how to take advantage of those behaviors. In this class, you’ll learn some key web writing practices such as employing hierarchies of information, ensuring short, scannable text, and highlighting content with visual cues.