Navigating Google’s evolving algorithm: the role of AI on SEO

Join Ben Theis of Skol Marketing for a deep dive into the latest shifts in Google’s algorithm and how they’re reshaping SEO. From AI-generated content to rich media and Google's E-E-A-T guidelines, this session breaks down what’s changing, what it means for your content strategy, and how to stay ahead.

Learn how to leverage AI without sacrificing quality, align with user intent, and create experiences that Google rewards. If you're looking to future-proof your SEO in an AI-driven world, this is the session you can't afford to miss.

Key Takeaways:

• What Google’s latest algorithm changes mean for your content
• How to use AI without hurting your SEO
• The role of E-E-A-T and why it matters more than ever
• Why user experience and intent now drive rankings
• Quick wins to boost visibility with rich content