Start with brand 2: messaging and identity

Marketing is a heavy investment. With all its complexities, it's tempting to "throw stuff at the wall" to see what sticks. But when you have limited resources, this approach can be costly and detrimental. 

Start with Brand is a three-part series designed to help small business owners stop gambling with their time, money, and success. Brand Strategist, Kesha Lien, will lead you through creating a brand blueprint – a strategy-driven approach to eliminating guesswork, making smart decisions, and gaining marketing confidence.  

Learn how to define your unique selling proposition, communicate with your audience, and make sure all of your marketing efforts align with your true north.