Navigating Google’s evolving algorithm
Join Ben Theis of Skol Marketing for a deep dive into the latest shifts in Google’s algorithm and how they’re reshaping SEO. From AI-generated content to rich media and Google's E-E-A-T guidelines, this session breaks down what’s changing, what it means for your content strategy, and how to stay ahead.
Learn how to leverage AI without sacrificing quality, align with user intent, and create experiences that Google rewards. If you're looking to future-proof your SEO in an AI-driven world, this is the session you can't afford to miss.
Key Takeaways:
- What Google’s latest algorithm changes mean for your content
- How to use AI without hurting your SEO
- The role of E-E-A-T and why it matters more than ever
- Why user experience and intent now drive rankings
- Quick wins to boost visibility with rich content
Navigating Google’s evolving algorithm
Date
October 21, 2025
Time
10:00 am - 11:00 am
Location
OnlinePresented by
Cost
Show all resources
Get connected to professional resources, tools, and guidance from business experts.
Schedule a consultation
Meet one-on-one with a Business Navigator to assess your best next step.
Real businesses, real stories.
Start with strategy: Elevate Hennepin's ideal first step
When entrepreneurs first connect with Elevate Hennepin, one of the ideal first stops is with a business strategy advisor. These expert consultants help founders clarify their path forward, identify foundational needs, and move forward with confidence. They also help avoid a lot of wasted time, effort, and money.
Elevate update: Successful pivots for Gluestick
Abby Allen, founder of Gluestick has gone through some big pivots, and she says Elevate Hennepin helped build her skillset to do so.