Lead generation that works: build a predictable pipeline

Lead generation shouldn’t feel like gambling. In this session, we’ll break down the lead gen strategies that consistently work for small businesses—and what you shouldn’t invest in (because not everything “works,” even if someone on the internet swears it does). You’ll see Blender case studies that show how small shifts create big pipeline results—plus where AI can streamline content, targeting, and follow-up in smart, realistic ways.

You’ll learn:

• The difference between “marketing activity” and a real pipeline system
• What tends to waste money (and why)
• How to build momentum with lead gen that matches your budget and bandwidth