Elevate Hennepin cohort graduate BookMother wins Bloomington Hatch and $100,000

BookMother, a new bookstore and coffee shop concept founded by Bloomington entrepreneur Twila Dang, has been named the winner of the 2025 Hatch Bloomington pitch competition. The award includes $100,000 in funding to help launch her brick-and-mortar location and bring her vision to life. 

A 2025 graduate of the CEO Start program, an Elevate Hennepin cohort that prepares entrepreneurs with insights, relationships, and tools to turn their ideas into viable businesses. On top of the cohort, Twila leveraged Elevate Hennepin resources and worked with advisor A.M. & Associates to refine her business strategy and prepare for the competition. Her concept is centered around creating a welcoming “third space” for adults and it stood out for its cultural depth, community focus, and long-term impact. 

BookMother will offer curated books and programming designed to foster connection across generations. Twila describes the space as “a love letter to my hometown,” and plans to build a neighborhood hub that doubles as a regional cultural anchor. 

The Hatch Bloomington contest drew many applicants, but BookMother’s story and vision resonated deeply with both the public and the judging panel. With this win, Twila joins a growing list of Elevate Hennepin-supported entrepreneurs shaping the future of business in Minnesota. 

Read the full story on the City of Bloomington website