Announcing a new shop-local rewards program to support small businesses
Hennepin County is launching a countywide shop-local rewards program designed to help local small businesses attract customers and increase revenue, strengthening the local economy.
The program is powered through a partnership with Open Rewards, a free app and community-driven public benefit corporation that encourages people to shop locally.
Beginning Small Business Saturday, November 28, you can earn up to 5% rewards for shopping at eligible local businesses in Hennepin County.
Why it matters
Local businesses are the heartbeat of Hennepin County communities. Roughly two-thirds of every dollar spent at a local business stays within the local economy, helping support jobs, entrepreneurs, and neighborhood business districts.
Together, we can help local dollars stay local and make it even more rewarding to support small businesses across Hennepin County.
What businesses need to know
There is no cost to businesses to participate. Businesses do not need to offer a discount, train staff, implement new technology, or even take steps to participate. Most eligible local, independent restaurants, retail, and personal service businesses are automatically listed in a new business directory. Eligible businesses can sign up if they are not automatically included.
We only ask that you help spread the word to customers. Rewards are funded through a one-time investment from Hennepin County in support of our small business community. Customers earn, track, and spend rewards through the free Open Rewards app.
Eligible businesses benefit from:
- Increased exposure to local consumers through the Open Rewards app and business directory
- Opportunities to attract new customers
- Greater customer loyalty and repeat visits
How customers use the program
Customers can download the Open Rewards app, browse eligible businesses, and begin earning rewards on purchases starting Small Business Saturday, November 28. Rewards earned at one participating business can be redeemed at another local Hennepin County business, helping to keep spending within the local community. Open Rewards does not sell personal information collected through the app.
Questions? Check out the Open Rewards FAQ to get answers.
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