Measuring business outreach can be tricky—not everything leads to simple numbers. Of course, it’s still important to track performance and understand business communications.
That blend of data science and art is something Elevate HennepinSM advisor Carmen Monserrate balances every day at NewPublica, a multiculturally focused public relations and communications firm.
“We use all sorts of analytics depending on what channels we're using. But the discovery period is key,” said Monserrate. “It’s essential to really focus and break down what the real objectives are.”
She thrives at reigning in scattered strategies, and loves working with Elevate HennepinSM clients because she understands the many challenges of operating a small business as well as anyone. Her essential skill is helping business leaders break down real objectives and measure the overall outcome that might not show up in the raw data.
As you take stock of the year and plan for 2023, she encourages Hennepin County business leaders to think of how her or any of the more than 20 business advisors can help grow your business. Hennepin County businesses can access up to 25 hours of consulting time with NewPublica at no cost, thanks to funding from Hennepin.“Take full advantage of this great opportunity,” said Monserrate. “We find it so valuable and fulfilling to help businesses like us.”
Real businesses, real stories.
Elevate Hennepin advising ‘a delight’
Primitiva Collective founder leans on Elevate Hennepin advisors to open her first location.Read moreabout Elevate Hennepin advising ‘a delight’
Building systems with CEO Next
Take a tour the Mercury Mosaics headquarters in Northeast Minneapolis and hear how Elevate Hennepin and CEO Next helped her build a more sustainable business.Read moreabout Building systems with CEO Next
Elevate begins second year supporting construction entrepreneurship
Elevate Hennepin Construction offers specialized advisors, general back-office guidance to Hennepin County entrepreneurs.Read moreabout Elevate begins second year supporting construction entrepreneurship
CEO Next: ‘An immense value’Silva Screen Printing CEO Jaque Lee joined CEO Next and saw an "immediate impact."
Read moreabout CEO Next: ‘An immense value’
Becoming business leaders in CEO NowCEO Now helped a cohort of business owners build skills and a network and shift from reacting to their business to managing it.
Changing the money mindset
Ixchel McKinnie, enterprise development officer at ConnectUP! Institute, shares how she breaks down financial misconceptions.Read moreabout ConnectUP! Institute is changing the money mindset
CEO Now launches inaugural cohort
The inaugural cohort of CEO Now launched with 20 entrepreneurs eager to build systems and develop the skills to scale their businesses.Read moreabout CEO Now launches inaugural cohort
Advisor Kathy Hanson: Build a specific strategic goal for your business
Without a goal-oriented strategy, business owners can get bogged down in the day-to-day says Elevate HennepinSM advisor Kathy Hanson.Read moreabout Advisor Kathy Hanson: Build a specific strategic goal for your business
Do you know what your business needs? Advisor Henry Blake can help
Elevate HennepinSM advisor Henry Blake, said the first step when he works with a client is to sit back and listen.Read moreabout Do you know what your business needs? Advisor Henry Blake can help
Connection and peace of mind in CEO Next
For Anissa Keyes, founder and CEO of Arubah Emotional Health, finding connection with other successful business owners was hard...Read moreabout Finding connection, peace of mind in CEO Next
NewPublica on marketing: set goals, measure what you can
That blend of data science and art is something Elevate HennepinSM advisor Carmen Monserrate balances every day at NewPublica.Read moreabout NewPublica on marketing: set goals, measure what you can
Now’s the time to get prepared for tax season
Make sure you have your bookkeeping in order, plain and simple. If you don’t, find someone right now.Read moreabout Advisor Kathy Pyle: now is the time to get prepared for tax season
Mentoring to MB Mentors' Art Shore: a mix of insight and reality
Mentoring is sometimes support, and sometimes it’s a dose of reality.Read moreabout Mentoring to MB Mentors' Art Shore: a mix of insight and reality
CEO Next satisfies appetite for business growth for K-Mama Sauce
A CEO Next Business Institute roundtable helped K.C. Kye push K-Mama Sauce forward.Read moreabout CEO Next satisfies appetite for business growth for K-Mama Sauce
Certification, new network propel Diversity Institute forward
Certified Access Academy helps one business leader take on the complexities of certification.Read moreabout Certification, new network propel Diversity Institute forward
Elevate advisor spotlight: Davis Law Office
Meet one of Hennepin County's Elevate Hennepin advisors!Read moreabout Elevate advisor spotlight: Davis Law Office
Elevate Hennepin helps Balloon Fancy ‘blow up’
When Erin Aarestad learned how to make a balloon centerpiece on YouTube, she didn’t realize it would grow so quickly. She likes to say, “It literally blew up.”Read moreabout Elevate Hennepin helps Balloon Fancy ‘blow up’
In the media
Elevate is making the news. See our most recent media coverage and find our press contact.Learn more