Whether you’re just getting started or are ready to take your established business to a new level, find the right resources for your next step.
Tech Essentials is a new suite of business support designed to help business owners strengthen their technology understanding and innovate with efficient, digital tools.
This results-oriented program will help owners identify opportunities to enhance their business with technology, develop essential knowledge to thrive in a digital economy, and stay nimble in the face of change.
Work on your business with your network
Tech Essentials cohorts will span multiple sessions through 2023 and 2024. These intensive courses offer education from peers and experts to develop clarity around technology. Participants will learn how to use digital tools to simplify business processes and improve outcomes.
Choose the track below that best meets the needs of your business.
DIY Web Essentials
The Web Essentials cohort that provides a robust primer to determine website needs and a guide for entrepreneurs to build and maintain their own web presence and advertise to online consumers.
This training will include:
- WordPress building guidance
- A primer on web-hosting essentials
- SEO basics
- Digital advertising support
- Social media management fundamentals
- Website management best practices
- Website security essentials
The Tech Stack Cohort offers a needs assessment and custom guidance for growing businesses looking to innovate their technology.
This training will include:
- An individual needs assessment
- Website setup and training
- Social media and digital marketing training
- Online ordering and CRM training
- Branding guidance
- Website building guide
- Assistance creating a customer database
Technology reimbursements from Hennepin County
Upon completing either cohort, participants are eligible for a one-time reimbursement to cover 75 percent of their technology investments, up to $1,500. This includes eligible hardware and software expenses.
Scholarships are available for Tech Essentials cohorts for eligible Hennepin County entrepreneurs at no cost as part of the county’s ongoing investments in Elevate HennepinSM.
To be eligible, business owners must:
- Be incorporated or operating in Hennepin County
- Have six months of operating history
- Be registered with the Minnesota Secretary of State
- Report less than $1 million in annual revenue
- Be receptive to coaching and mentorship
Contact an Elevate Hennepin business navigator today to see if Tech Essentials is the right opportunity for your business.
About the facilitation teams
Hennepin County has partnered with Asian Media Access, a Minnesota-based organization that offers technology and media training for businesses and diverse communities, and the Neighborhood Development Center, a nonprofit committed to removing barriers to economic equity by equipping neighborhood entrepreneurs with knowledge and resources.
Join Tech Essentials
We will be offering multiple cohorts for Tech Essentials through 2024. The first cohort is expected to start in Summer 2023.
Express your interest today by completing this form or clicking the button below. Program staff will follow up with next steps.
Why is this service free?
To make it easier for businesses to find the right resources in one place, Elevate HennepinSM lists free resources funded by trusted partners, including The Minnesota Department of Employment and Economic Development, the City of Minneapolis, and other Hennepin County cities and partners.
Not sure where to start? Book 15 minute consultation with a Business Resource Navigator.